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How to Create a Facebook Business Page in 2022

60% of local businesses believe that online presence improves their long-term prospects. If you’re a local business or a startup or just about any business really, having a Facebook Business page is a significant step in the direction of establishing your online presence. It comes with a free set of tools that you can use to grow your business. The best part? Creating a FB Business page is easy and free. All you need is a few minutes and these things.

Facebook Business Page

1. A Facebook profile

Facebook Profile

To start a Facebook Business page, you need a personal Facebook profile. However, this is only needed to get started. Your personal profile and FB Business page, for all practical intents and purposes, are two

different things on Facebook.

2. Business name and description

Facebook Profile

You’ll need a page for your name.
This could be the actual name of your business or one that people use to search for your business. Your Facebook Business page will contain an About

section. Use this to describe what your business does to anyone who may visit your page. The About section may include your brand or organization’s story, how it came about, what your mission and vision are, etc.

3. Two good photos related to your business

Two good photos related to your business

You need a profile picture and a cover picture for your Facebook Business page. The profile picture could quite simply be your logo. Many businesses use that. The cover photo could display

either your store or outlet, or your products. The cover photo could even be from one of your latest marketing campaigns. Choose pictures that suit and relate to your business.

4. Contact details

Facebook Profile

Your FB business page is a great place to share your contact details such as phone number, email, and website so that your audience can get in touch with you if they have to.

5. Location details

Facebook Profile

If you have an outlet, you can even share the address of your outlet along with opening hours to encourage walk-ins.

6. Page category

Facebook Profile

You can categorize your Business page on Facebook so that it's easier for your target audience to find you and for Facebook to help you maximize your Business page. You could even select multiple categories if that helps.

7. Clear goals

Facebook Profile

This will help you make the most of your Facebook Business page to achieve definite business outcomes.

That’s all you need to begin creating your Facebook Business page. Once you have these things in place, you can create your FB Business page in one of two ways: on a desktop or on mobile.

  1. Go to your Facebook profile.
  2. Select Create and choose Page at the top of your home page.
  3. Give your page a name.
  4. Add your page category.
  5. Add your business details.
  6. Click on Continue.
  7. Add your profile photo. Skip to do this later.
  8. Add a cover photo. Skip to do this later.
  9. Click on Next to go to your new Facebook Business page.
FB business page
facebook business
  1. Go to your News Feed.
  2. Tap on Pages. If not available here, you’ll find this in the Menu tab.
  3. Tap on + Create.
  4. Tap on Get Started.
  5. Add a name and choose upto 3 categories that best describe your business.
  6. Tap on Next.
  7. Add an address if you’d like and click on Next. If not, click on I don't want to add an address. If you’d like to complete this step later, tap on Skip.
  8. Add a profile picture and a cover picture. Tap on Done.

Now that you know how to create a Facebook Business page, let’s look at why your business needs a FB business page and how you can grow your audience and engagement.

A Facebook Business page can act as the home for your business online. Think of it as your digital storefront that allows you to connect with over 2 million Facebook users and increase awareness of your business. In fact, 66% of Facebook’s users across all countries visit the page of a local business at least once every week! Having a Facebook business page gives you the following advantages:

  1. You can build an active audience and engage people with your products and services
  2. You can keep your customers updated on anything and everything to do with your business
  3. You can reach more people with page promotions and post boosts
  4. You can offer better customer service
  5. You can post about jobs to find the right talent
  6. You can share offers and promote business events
  7. You can sell on Facebook’s Marketplace
  8. You can build a community
facebook for business

1) Connect with customers to increase awareness

You can connect with existing and new customers as you increase your Facebook Business page audience.

2) Share your FB Business page

Ask your friends and family to share your Facebook Business page on their personal feeds after you’ve done it. You can share your Facebook Business page by clicking on Share below your cover image.

3) Invite people to like your Facebook Business page

This could be anyone who’s interested.

4) Engage in groups

Use your Facebook Business page to post in local and industry groups to engage with your community.

5) Personalize communication with customers using inbox

Use the inbox on Messenger to respond to queries and to resolve issues.

6) Post regularly

For your Facebook Business page audience to grow, post quality content regularly when your audience is online. You can figure out the best time to post using the insights on your Facebook Business page.

7) Use your Facebook Business page insights

Your Facebook Business page insights provide a wealth of information on your audience and the kind of content that they’re interested in. Pay close attention to what content gets more likes and shares and which demographics are actually interested to leverage your Facebook Business page insights to achieve your business goals and objectives. We recommend that you start doing this after 100 people like or follow your page.

Apart from organically growing your Facebook Business page, you can also promote it using the following.

1) Targeted ads

Run ads on the Facebook network (includes Instagram, Messenger, and the Audience Network).

2) Boost posts

Get more people to see the posts that do well on your Facebook Business page to increase awareness of and interest in your business.

3) Including calls to action

Whether it’s an ad or a boosted post, be sure to include effective calls to action that either drive traffic to your website or increase your sales.

4) Promote your page

You can even run Page Like ads with the sole objective of promoting your page.

5) Run ads locally

Use radius targeting to reach customers in particular areas like near your stores.

So that was a quick guide on how to create a Facebook Business page and grow it organically or by promoting it. We hope you found it useful and that you’ll be able to create your Facebook Business page to promote your business online. If you’d like to make the most of your online presence or leverage automated performance advertising to grow your business online, get in touch with us and we’ll be happy to help you.

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