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Tools & Strategies to Boost Sales For D2C & E-Commerce Businesses

Tools & Strategies to Boost Sales
For D2C & E-Commerce Businesses

In this blog, we’ll discuss which e-commerce and D2C marketing tools and strategies are worth your time and money.

Whether you are an online store that is just starting or have reached the point of maintaining a well-established customer base, it’s important to stay updated with the most current e-commerce marketing trends and strategies for your business.

Any digital marketing plan should be driven with a structural approach to reach potential audiences very easily. The most effective and easiest way to reach audiences is through paid online advertising. But all the marketing efforts have to be supported by a comprehensive list of tools to improve your online business marketing and performance. Let’s find out what are the best tools for different stages of D2C marketing and advertising.

Focus on customer retention for better ROI using:

Email marketing: Use your existing customer database to your advantage and keep sending out periodical emails (discounts, offers, coupon codes, festive deals, sales) to your users as per the lead funnel they are in. E.g. you can use Mailchimp to sort out your customer journey funnel (awareness, consideration, purchase, retention, advocacy) and create a strategy for email marketing using these stages.

Tools that you can use for email marketing:

  • Mailchimp
  • Sender
  • Sendinblue
  • Zoho
  • Hubspot Email marketing

All the above email marketing automation platforms effectively measure email engagement, whether it is click rates, open rates, or creating effective communication.

Offer rewards to repeat customers: Since you have already put in efforts to retain your customers, it always pays well to reward them with offers to maintain their loyalty. This pays off handsomely in the long run.

Send our weekly newsletter or updates: This will help maintain a relationship with your existing customers and keep them coming back.

Maintain strong social media presence: E-commerce social media marketing and is the most important part of the marketing strategy. It is a known fact that your audiences are always online, hence keeping your page updated and posting regularly using topical posts, UGC, videos, and memes can help build a community for your brand. And if you reach your potential customers directly without having them redirect to 3rd party sites, then you can achieve higher brand value and recognition.

Use social media management tools to also support your paid advertising efforts. This way you can schedule posts around your ads on social media so that the messaging is reinforced when the audience sees the organic posts.

To improve customer engagement and service, using chatbots or live chat support is very important. Chat software helps to make customer service better and to meet consumer needs. It is connected across your website, mobile apps, and social channels can help solve queries easily and at a fast pace.

Now that you know about these e-commerce & D2C customer retention automated tools, we will talk about the next phase of e-commerce and D2C business marketing solutions in the next section.

Tools that will help you track all business activities and optimize your website for better performance

Personalize the experience by creating multiple landing pages: Make sure to use tools to understand the user behavior on your website with heatmaps or data, and create personalized experiences for them where you know they have spent the most time. Creating unique landing pages can help improve their shopping experience and will also give you a chance to A/B test.

You can use SEO tools to analyze crawl both small and very large websites, where manually checking every page would be extremely labor-intensive, and where you can easily miss a redirect, meta refresh, or duplicate page issue.

Once you have seamlessly integrated e-commerce business & marketing solutions tools into your website, you’d need to follow this up with paid ads and remarketing efforts to reinforce the brand messaging and give extra value to repeat customers with offers, and bring strategy to improve your cost per average value.

Focus on customer acquisition with tools that can be used for online ads:

Visibility is the key here because the customer who might see your ad on one platform can later recall seeing your ad on another platform as well. This way brand recall and reach increase and conversions happen faster with targeted ads for every step of the customer journey.

Tools for online advertising:

Facebook:

You can run ads for any objective and even create custom audience campaigns or remarketing ads using your saved audience lists.

Instagram:

if you want to reach out to younger audiences, then Instagram is the most preferable platform. You can also run ads on Facebook & Instagram both together to target very specific demographics.

Google:

You can run targeted shopping or showcase ads on Google search and display ads as well as remarketing campaigns for your saved audience list.

Amazon:

Ads appear not only as sponsored search results on the platform but also as display ads on third-party sites. In any case, if you have a business listed with them, it makes more sense to use their ads for better visibility.

Pinterest:

It is a must-have if your target audience matches its largest demographic of middle-to-upper-class women. You can advertise your products or services using promoted pins.

Mediaqart:

It is an online automated advertising platform for businesses to run paid ads on platforms like Facebook, Instagram, and Google to reach your customer base on various platforms from one single tool. Instead of using different platforms and multiple objectives, you can use Mediaqart to simplify your advertising.

Lastly, though you might think that your e-commerce business needs only a few marketing solutions at this point, or if you want to try and see what works best for your business, no single approach can guarantee great results until and unless you do not combine your marketing efforts with an omnichannel approach.

E-commerce is growing and it is here to stay, which means using automation tools for your business is the way ahead.

Make sure to use a comprehensive e-commerce online marketing strategy that includes paid, organic, and business analytics tools for a perfect finish!