Selecting ad campaign audiences for the automobiles industry made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Example: Car Dealership

Narrow audience selection

Scenario: You want to advertise hatchbacks that run on petrol.

Selection Path: Automobiles > Cars > Hatchbacks > Petrol

Result: This will show your ad to private car buyers interested in a hatchback that takes petrol.

Related audience selection

Method A:

Selection Path: Automobiles > Cars > Hatchbacks > Hatchbacks (all)

Result: Your ad will be shown to all private car buyers interested in buying hatchbacks that take all kinds of fuel - from CNG to diesel and hybrid.

Method B:

Selection Path: Automobiles > Cars > Cars (all) Deselect accessories under subcategories.

Result: This way you can target audiences who are interested in private car ownership of vehicles across the board from hatches to SUVs that take all kinds of fuels, including electric.

Method C:

Selection Path: Automobiles > Cars > Cars (all)

Result: In addition to targeting audiences in Method C, you will also target car buyers and owners who might want to buy car accessories. This could create an opportunity to cross-sell and upsell.

Broad audience selection

Method A:

Selection Path: Automobiles > Automobiles (all) Deselect everything except cars, motorbikes and scooties.

Result: Your ad is shown to a broad set of audiences who are interested in owning two wheeled, gear and gearless vehicles, and/or cars.

Method B:

Selection Path: Automobiles > Automobiles (all) Deselect everything except cars, commercial vehicles, motorbikes and scooties.

Result: The audience selection gets broader and includes prospects interested in owning commercial vehicles of all sizes, in addition to those audiences included in Method A.

Method C:

Selection Path: Automobiles > Automobiles (all)

Result: This the broadest selection path available for the automobiles segment and includes those interested in owning private and commercial vehicles, buying consumables, looking to service their cars or interested in fuel stations.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in automobiles.

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