Selecting ad campaign audiences for the grooming industry made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for different varieties of banking and financial services.

Example: Beauty and Cosmetology Centre

Narrow audience selection

Scenario: You have a cosmetology centre that offers laser treatments for hair and skin problems.

Selection Path: Beauty, Grooming and Cosmetology >> Cosmetology >> Laser Treatments

Result: You target only those audiences who are looking for esthetic and beauty treatments that involve application of laser treatment.

Related audience selection

Method A:

Selection Path: Beauty, Grooming and Cosmetology >> Cosmetology (All) Under subcategories, deselect weight loss.

Result: This selection will give you a somewhat wider audience that includes people seeking skin treatments, hair transplants, hair removal, laser, etc.

Method B:

Selection Path: Beauty, Grooming and Cosmetology >> Cosmetology (All)

Result: This will give you a significantly broader set of audiences interested in all kinds of beauty and cosmetic enhancing procedures, including those looking to lose weight.

Targeting audiences who aren’t exactly your ideal customers could dilute the relevance of the leads you get. However, it could fetch you better results depending on your location targeting and budgeting.

Broad audience selection

Scenario: You want to reach out to audiences interested in beauty, grooming and cosmetology treatments and products.

Method A:

Selection Path: Beauty, Grooming and Cosmetology >> Beauty, Grooming and Cosmetology (All) Under subcategories, deselect salons.

Result:This selection will give you a broad set of audiences that includes people seeking treatments and products across beauty, personal care, oral hygiene, and aesthetic enhancement.

Method B:

Selection Path: Beauty, Grooming and Cosmetology >> Beauty, Grooming and Cosmetology (All)

Result: This will give you the widest set of audiences interested in all kinds of beauty and cosmetic enhancing procedures, including weight loss, salon and rejuvenating treatments.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in banking & financial products.

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