Selecting ad campaign audiences for the beverages industry made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences interested in coffee beans.

Example: Coffee Beans

Narrow audience selection

Scenario:You want to promote coffee beans to the relevant audience.

Selection Path: Beverages > Coffee > Beans

Result: This will show your ad to potential buyers who are interested or have looked up coffee beans.

Related audience selection

Method A:

Selection Path:Beverages > Coffee > Coffee (all)

Result: This way you can target audiences who are interested in all kinds of coffee from pre-mix and instant to ground beans.

Method B:

Selection Path:Beverages > Beverages (all)

Result: Your ad will be shown to audiences interested in caffeinated and decaffeinated hot beverages like all kinds of coffee and tea.

Broad audience selection

Scenario:You want the broadest audience selection for your ad campaign for coffee beans.

Selection Path:Beverages > Beverages (all)

Result:With this you have broadened your targeting to include those interested in all kinds of beverages including tea, coffee, non-alcoholic drink and water.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path:General

Result: This will select a randomized audience for your campaign that may or may not have interest in beverages.