Selecting ad campaign audiences
for consumer durables industry
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Example: Air Conditioning Systems

Narrow audience selection

Scenario: ou want to advertise split air conditioning systems for domestic use.

Selection Path: Consumer Durables > Appliances > Air Conditioners & Air Coolers > Split

Result: This will show your ad to all people interested in split air conditioning and cooling systems.

Related audience selection

Scenario: Your coaching centre offers private tuition for SSC, CBSE and ICSE across all levels from primary to board.

Method A:

Selection Path: Consumer Durables > Appliances > Air Conditioners & Air Coolers > Air Conditioners & Air Coolers (all)

Result: Your ad will be shown to anyone who is interested in air conditioning systems of different types.

Method B:

Selection Path: Consumer Durables > Appliances > Appliances (all) Deselect everything except air conditioners & air coolers, humidifiers, refrigerators and room heaters.

Result: This way you can target audiences whose interests are in heating and cooling appliances that are primarily concerned with conditioning ambient air.

Broad audience selection

Method A:

Selection Path: Consumer Durables > Consumer Durables (all) Deselect everything except appliances and kitchen appliances.

Result: Your ad is shown to a broad set of audiences whose interest lie in home appliances that spread across kitchen utility, laundry, bathroom, heating & cooling solutions, etc.

Method B:

Selection Path: Consumer Durables > Consumer Durables (all)

Result: This selects the broadest set of audiences for consumer durables, which includes people interested in home and kitchen appliances, home entertainment systems, personal use appliances, computing and mobile devices.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences. audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in consumer durables.






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