Selecting ad campaign audience
for the entertainment industry
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Example: Online entertainment and gaming

Narrow audience selection

Scenario: You want to promote your Youtube channel that puts out entertainment content.

Selection Path: Entertainment > Youtube Channels > Food

Result: This will show your ad to people who are interested in consuming general entertainment content on Youtube.

Related audience selection

Scenario: You decide that you would like to target buyers interested in all kinds of configurations in the hopes of getting more inquiries.

Method A:

Selection Path: Entertainment > Youtube Channels (all)

Result: You will reach out to audiences interested in viewing Youtube content across all categories like beauty, food, lifestyle, music, news, home, etc.

Method B:

Selection Path: Entertainment > Entertainment (all) Deselect everything except OTT and Youtube Channels.

Result: This way you can target audiences whose interest are in all kinds of Youtube and OTT (digital channels) content.

Broad audience selection

Method A:

Selection Path: Entertainment > Entertainment (all) Deselect everything except OTT, video games and Youtube Channels.

Result: Your ad is shown to a broad set of audiences whose interest lies in consuming content on Youtube, OTT and playing video games.

Method B:

Selection Path: Entertainment > Entertainment (all)

Result: This selects the broadest set of audiences for entertainment segments like live concerts, movies, radio, TV shows, etc.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in the entertainment segment.

 

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