Selecting ad campaign Audience
for the Fitness and Wellness Industry
made easy with Mediaqart

How you can narrow and broaden the reach of your digital campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for advertising both residential and commercial properties.

Example: Aerobics Class (single offering)

Narrow audience selection

Scenario: You have just started an aerobics class and want to promote it online to get inquiries.

Selection Path: Fitness Wellness & Sports > Fitness > Aerobics

Result: You target only those who are interested in aerobic activities. This could be a narrow set of audience based on the location you are targeting.

Related audience selection

Scenario: You decide that you would also like to cater to audiences interested in fitness related dance forms because it’s a type of aerobic exercise.

Method A:

Selection Path: Fitness Wellness & Sports >> Fitness >> Fitness (all). Under sub-categories, deselect everything except dance studios and aerobics.

Result: This will target a slightly broader set of people whose interests spread across aerobics and dance-oriented fitness programs, like Zumba.

Method B:

Selection Path: Fitness Wellness & Sports >> Fitness >> Fitness (all)

Result: This will target a much broader range of audiences interested in activities like gyming, cross fit, kickboxing, martial arts, etc.

Targeting audiences who aren’t exactly your ideal customers could dilute the relevance of the leads you get. However, it could fetch you better results depending on your location targeting and budgeting.

Broad audience selection

Scenario: You decide to target a much larger set of audiences who are interested in a variety of fitness activities like gyming, cross fit, kickboxing, in addition to sports.

Method A:

Selection Path: Fitness wellness & sports >> Fitness wellness & sports (all)

Result: Your ad will be shown to a wide range of fitness and sports enthusiasts along with those interested in wellness services.

Method B:

Selection Path: Fitness wellness & sports >> Fitness wellness & sports (all) Under sub categories, deselect wellness.

Result: You can reach the same audience as above except those exclusively interested in wellness activities.

Using different scopes for audience selections has a direct impact on the results you fetch and the relevance of those results.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have fitness and sports enthusiasts.

Start Advertising For Your Business Today