Selecting ad campaign Audience
for the footwear business
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad
campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Example: Shoe Store

Narrow audience selection

Scenario: You want to promote casual men’s shoes. collection.

Selection Path: Footwear > Casual > Men

Result: This will show your ad to shoe buyers interested in buying men’s casual shoes.

Related audience selection

Scenario: You want to target a somewhat larger set of audience interested in casual shoes.

Selection Path: Footwear > Casual > Casual (all)

Result: Your ad will be shown to all people interested in buying men’s, women’s and kids casual shoes.

Broad audience selection

Scenario: You want to select the broadest audience possible for footwear.

Selection Path: Footwear > Footwear (all)

Result: Your ad is shown to the broadest possible audience interested in buying shoes for all applications like casual, formal and sports.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in footwear.

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