Selecting ad campaign Audience
for the Healthcare Industry
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad
campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for different varieties of healthcare services and pharmacies.

Example: Health care facility

Narrow audience selection

Scenario: You want to promote diagnostic testing at your health care facility.

Selection Path: Health >> Hospitals & Clinics >> Diagnostic Labs

Result: This will reach out to audiences interested in getting diagnostic tests and imaging scans.

Related audience selection

Method A:

Selection Path: Health >> Hospitals & Clinics >> Hospitals & Clinics (All) Under subcategories, deselect Dental clinics.

Result: This will target somewhat broader audiences interested in OPD visits, speciality consultations, surgical interventions and diagnostic procedures.

Method B:

Selection Path: Health >> Hospitals & Clinics >> Hospitals & Clinics (All)

Result: This will target a much larger set of audiences interested in all kinds of health care services from general and speciality to esthetics and palliative care.

Broad audience selection

Scenario: You want to promote your multidisciplinary medical and wellness facility to people who seek both allopathic and alternative treatments.

Selection Path: Health >> Health (All)

Result: This is the broadest selection for audiences and will target those who prefer one or more of the following treatments like allopathic, homeopathic, ayurvedic, etc.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in health and health care products.

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