Selecting ad campaign Audience
for the home stores
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for different varieties of healthcare services and pharmacies.

Example: Kitchenware

Narrow audience selection

Scenario: You want to advertise kadhais and woks.

Selection Path: Home > Kitchen > Cooking > Kadhai and Woks

Result: This will show your ad to people interested in buying different types of Kadhai and woks.

Related audience selection

Method A:

Selection Path: Home > Kitchen > Cooking > Cooking (all) Deselect cookware sets and bakeware tools

Result: Your ad will be shown to audiences interested in cookware staples like griddles, skillets and pots.

Method B:

Selection Path: Home > Kitchen > Cooking > Cooking (all)

Result: Your ad will be shown to people interested in buying different kinds of cookware like pots, pans, woks, griddles, etc.

Method C:

Selection Path: Home > Home (all) Deselect everything except dining and kitchen.

Result: This way you can target audiences who are interested in a host of kitchenware and dining items like cookware, serving utensils, cutlery, dining ware, storage containers, etc.

Broad audience selection

Scenario: You want to reach out to the broadest audience for home shopping.

Selection Path: Home > Home (all)

Result: Your ad will be shown to audiences interested in bath & laundry essentials and accessories, sanitary ware, dining ware, toiletries, kitchenware, etc.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in home shopping.

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