Selecting ad campaign Audience
for the maternity and baby products
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences interested in maternity and kids products.

Example: Maternity Clothes

Narrow audience selection

Scenario: You want to reach out to expectant mothers who are looking for clothes to wear during and after pregnancy.

Selection Path: Home > Maternity, Baby & Kids > Maternity Essentials > Clothes > Nursing & Sleep Wear

Result: This will show your ad to audiences typically interested in buying maternity and nursing sleep wear or have shown intent to buy the same.

Related audience selection

Method A:

Selection Path: Maternity, Baby & Kids > Maternity Essentials > Maternity (all)

Result: This way you can target audiences whose interests are in a broad range of maternity and infant aids, like nursing aid, baby carriers, self help books, teethers, diaper bags, etc.

Method B:

Selection Path: Maternity, Baby & Kids > Maternity, Baby & Kids (all) Deselect kids and kids play area.

Result: Your ad will be shown to a somewhat broader set of audiences that are included in a host of maternity essentials and infant & toddler aids.

Broad audience selection

Scenario: You want to reach out to the widest audience available who is interested in maternity, baby and kids’ products and services.

Selection Path: Maternity, Baby & Kids > Maternity, Baby & Kids (all)

Result: This selects the broadest set of audiences for essentials, aids and services catering needs of expectant mother, babies and toddlers.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in maternity and kids products.

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