Selecting ad campaign audiences interested in office supplies and services made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences interested in coffee beans.

Example: Office supplies & hardware

Narrow audience selection

Scenario: You want to promote copiers & scanners for offices and commercial establishments.

Selection Path: Office > Office Electronics > Copiers & Scanners

Result: This will show your ad to all people interested in buying copying and scanning machines for commercial use.

Related audience selection

Method A:

Selection Path: Office > Office Electronics > Office Electronics (all)

Result:Your ad will be shown to audiences interested in buying electronics like biometrics, printer - copiers, security hardware, etc. for commercial purposes.

Method B:

Selection Path: Office > Office (all) Deselect everything except office electronics and office softwares.

Result: This way you can target audiences who are interested in hardware like biometrics & printer-copiers and enterprise softwares like anti-viruses, CRM, HRM, etc. for commercial use.

Method C:

Selection Path: Office > Office (all) Deselect everything except office electronics, office softwares and stationery & desk supplies.

Result: In addition to targeting audiences in Method B, you will also target those interested in buying stationery and paper supplies for office usage.

Broad audience selection

Method A:

Selection Path: Office > Office (all) Deselect office electronics, office softwares and stationery & desk supplies.

Result: Your ad is shown to audiences interested in meal subscriptions and on-site pantry products & services for commercial establishments.

Method B:

Selection Path: Office > Office (all).

Result: You will target audiences interested in office software and hardware, pantry utilities like vending machines, stationery supplies and lunch services.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path:General

Result: This will select a randomized audience for your campaign that may or may not have interest in office supplies and equipment.

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