Selecting ad campaign Audience
for the real estate industry
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad
campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for advertising both residential and commercial properties.

Example: Sale of residential apartment

Narrow audience selection

Scenario: You want to sell a 2 bed residential apartment in a high rise.

Selection Path: Real Estate & Construction >> Residential (Sell) >> Apartments >> 2BHK

Result: You target only those buyers who are interested in the purchase of a 2 bedroom apartment.

Related audience selection

Scenario: You decide that you would like to target buyers interested in all kinds of configurations in the hopes of getting more inquiries.

Method A:

Selection Path: Real Estate & Construction >> Residential (Sell) >> Apartments >> Apartments (All) Under subcategories, deselect Studio, 1RK, 4BHK and 5BHK+

Result: This selection can be used when you have a modest sized 2 bed apartment and you can entice your audiences to upgrade (if they are interested in 1BHK) or downgrade (if they are interested in 3BHK)

Method B:

Selection Path: Real Estate & Construction >> Residential (Sell) >> Apartments >> Apartments (All)

Result: This will target a slightly broader set of buyers who are interested in the purchase of all kinds of apartments from studios to 5 bed configurations. This could work if your project has apartments of different sizes or if you are a broker with a wide range of inventory

Method C:

Selection Path: Real Estate & Construction >> Residential (Sell) >> Residential (Sell)(All)

Result: Your ad will be shown to a much broader range of audiences interested in the purchase of residential properties like apartments and villas/bungalows of different configurations. This works if you are promoting a township project that comprises apartments and villas of different sizes. Targeting audiences who aren’t exactly your ideal customers could dilute the relevance of the leads you get. However, it could fetch you better results depending on your location targeting and budgeting.

Broad audience selection

Scenario: You have decided to target buyers interested in not just apartments and villas, but also in co-living spaces.

Selection Path: Real Estate & Construction >> Real Estate & Construction (All) Under subcategories, deselect everything except Residential (Sell) and Co-living Spaces.

Result: You get the broadest audience selection for the sale of your residential property, from buyer interests spread across apartments, villas and co-living spaces of different configurations

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in real estate.

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