Selecting ad campaign audiences for the services sector made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for advertising both residential and commercial properties.

Example: Enterprise based services

Narrow audience selection

Scenario: You want to reach out to people interested in recruitment services.

Selection Path: Services > Recruitment

Result: This will show your ad to professionals of all backgrounds engaged in enterprise level recruitment.

Related audience selection

Scenario: You want to target an audience interested in a whole bunch of enterprise level functions.

Selection Path: Services > Services (all) Deselect everything except HR services, web services, recruitment and IT large infrastructure management.

Result: Your ad will be shown to those interested in a wide spectrum of enterprise functions like IT setup, recruitment & human resources and web services.

Broad audience selection

Method A:

Selection Path: Services > Services (all) Deselect everything except HR services, web services, recruitment, IT large infrastructure management, AMC services and manpower services.

Result: You target audiences interested in ancillary functions like service technicians, housekeeping and security staffing along with those under related selection above.

Method B:

Selection Path: Services > Services (all)

Result: This is the broadest selection available that lets you reach out to people interested in a host of services from enterprise functions and interior designers to service techs and courier companies.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not be engaged in service provision.

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