Selecting ad campaign Audience
for the the neighbourhood stores
made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for different varieties of neighbourhood stores and outlets.

Example: Grocery stores

Narrow audience selection

Scenario: You want to advertise your grocery store in and around your locality.

Selection Path: Neighbourhood Stores >> Groceries

Result: You target only those buyers who are interested in grocery items like food and essentials.

Related audience selection

Scenario: You decide to go for a broader set of audiences whose buying patterns spread across provision stores, stationery items, and household goods.

Selection Path: Neighbourhood Stores >> Neighbourhood Stores (All) Under subcategories, deselect everything except general stores and groceries.

Result: This way you can target audiences whose buying interests spread across a wide range of fast moving consumer goods and products.

Broad audience selection

Scenario: ou want to increase the range of audiences and want to include those interested in multi-retail home and kitchen essentials, including medical supplies, in addition to those listed under related audience selection.

Selection Path: Neighbourhood Stores >> Neighbourhood Stores (All) Under subcategories, deselect everything except general stores, groceries, supermarkets and pharmacy.

Result: You get the broadest audience selection for the purchase of all kinds of fast moving consumer goods and durables.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in grocery stores.

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