Selecting ad campaign audiences for the hospitality industry made easy with Mediaqart

You can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see how you can select optimized audiences for advertising both residential and commercial properties.

Example: Travel & Hospitality

Narrow audience selection

Scenario: You want to advertise to people interested in domestic air travel.

Selection Path: Travel and Hospitality > Air Travel > Domestic

Result: This will show your ad flyers and travellers interested in booking a domestic flight.

Related audience selection

Method A:

Selection Path: Travel and Hospitality > Air Travel > Air Travel (all)

Result: Your ad will be shown to flyers interested in both domestic and international travel by commercial and private jets.

Method B:

Selection Path: Travel and Hospitality > Travel and Hospitality (all) Deselect everything except air travel and hotels under sub categories.

Result: This way you can target audiences interested in air travel and/or looking for a hotel stay.

Method C:

Selection Path: Travel and Hospitality > Travel and Hospitality (all) Deselect everything except air travel, buses and hotels under sub categories.

Result: In addition to targeting audiences in Method B, you will also target travellers interested in travelling by a coach or buses

Broad audience selection

Scenario: You want to reach out to the broadest set of audiences engaged in travel and hospitality.

Selection Path: Travel and Hospitality > Travel and Hospitality (all)

Result: Your ad is shown to a broad set of audiences who are interested in air travel, hotel stays, cab services, travel agencies and specific leisure travel activities like water sports, hiking, etc.

General audience selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in travel and hospitality.

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