Video Ads For Advertising and Marketing Campaigns

1. Explainers:

These are instructional videos that guide consumers and customers on how to use a product or service and what they should expect from it. 96% of people say they’ve watched an explainer video to learn more about a product or service.

2. Product videos and demos:

These are the core marketing videos that aim to evangelize a product or service and talk about its benefits.

3. Interviews and discussions:

These cover everything from a panel discussion to a fireside chat with a key stakeholder. Here you have the chance to showcase special guests and cover critical subjects. You can also turn the audio from such events into a podcast and market it separately.

4. Testimonials and results:

These are also part of the marketing arsenal where your best customers talk about your product and service and become evangelists for your brand. Having your customers talk about your brand can be more impactful than a brand or product video.

5. Live-streams:

An up and coming type of video where events are shown live on social media channels. There is no editing or scripting. This can be impactful if you have a knack for creating impromptu experiences. That’s why in recent times “Stories” and “Reels” are the most popular form o f video ad consumed by the users after YouTube videos.

1. Search engines love videos

Cisco’s internet report suggests that by 2021, close to 80% of internet traffic will be driven by videos. Search engines and social media look at videos as high-quality content and promote them.

2. Keeping up with competition

Hubspot reports that 85% of businesses use videos as a marketing and advertising tool. That’s probably because about 9 in 10 video marketers reported a consistently positive ROI from videos.

3. Keeping it live and dynamic

Another critical finding in Cisco’s internet report is the contribution of live streaming to website traffic and business discovery. By 2021, live streams will drive 13% of all internet traffic.

70% of people prefer YouTube live streaming over other platforms.

This is an indicator of the importance of doing organic content and placing ads on the stories segments of Instagram, Snapchat, Facebook and YouTube.
Such content is also great from the perspective of offering a face-to-face interaction, building brand awareness and creating a consumer connect.

4. Video ads for website traffic helps with conversions

Social media today’s report on video content says that

• 90% of consumers say that video helps them make purchasing decisions.
• Mention of video in the email subject line increases open rate by 19%.
• Video on landing pages increase traffic and bumps up conversions by 80%.

5. Video works great for mobile users

As mobile and internet penetration increases and gets cheaper, so will content consumption on mobile devices?
Per a recent report, 90% of consumers watch videos on their phones. Youtube reports a 100% jump in video consumption on mobile devices. With increased ownership of mobile devices, video consumption is only going to increase and this warrants a high emphasis on video content.

6. Video generates more social shares

Wordstream reports that 92% of users watching videos on their personal devices are likely to share it with their friends?
If you are looking at virality then video content should be your go-to tool. If the video is engaging, snappy and strikes a chord with your audience, then you have got most bases covered.

7. Lead generation channel

Video ads for lead generation get 66% more qualified leads than any other content type. This improved quality of leads can be due to the fact that videos educate customers about the product and brand. Hence, a decision on whether or not to engage is more informed. This has a direct impact on the conversion ratio.?
Additionally, 93% video marketers say they have obtained a new customer when they run video ads for social media.